Who is our target buyer?

448 Satinwood Way

Who is our target buyer? 

One of the questions I contemplate when listing a home for sale is “Who is our target buyer?”  The answer to this question serves as the foundation of a customized marketing campaign.

Some home buyers will focus on school districts, commute time, convenience to the airport, or proximity to the beach when determining what kind of home they’d like to search for.

Accommodating an aging population makes features like single-level homes, having a guest house, and the master bedroom on the ground floor popular search queries that keep residents comfortable at any stage of life.

A recent listing at 448 Satinwood Way featured 5 bedrooms with the master bedroom on ground floor— a home perfect for a multi-generational family!  Intuition served me well as this listing was sold in the 1st week to (you guessed it) a young family wishing to have grandma live at home and assist with childcare while mom & dad were away at work.

Addressing this need has seen a number of new home builders equip homes with personal elevators.  Recently relaxed permit guidelines in San Diego has prompted a surge in ADU (auxiliary dwelling unit or granny flat) construction.

Dwell Well Realty has an in-house ADU project, allowing us to share best practices and expertise with our clients. In addition, mastery of the region’s MLS database allows us to customize home searches in a wide variety of manners that may include a guest house, finished basement, or age-restricted communities to name just a few.

The following is a snippet of an article from U.S. News & World Report with pointers to help make multi-generational living work for you:

  1. Prepare your home.Does your home work for everyone, young and old? Can your house accommodate someone who might find climbing stairs a challenge or who might need a walk-in shower or a single-handle faucet?
  2. Prepare your family.Have regular family conferences to discuss issues before they become problems. Before moving in together, ask family members of all ages to talk about how they expect life to change, including what they want, what they are excited about, and what they're nervous about.
  3. A place for everyone and everyone in their place.Decide how the living space in your home will be used.
  4. Let them live their own lives.This is important whether older household members are highly active and independent or if they are being cared for. Opportunities to see friends, continue activities they enjoy, and have downtime are important at any age.
  5. Get in a groove.Consistency will help minimize the inevitable disruptions. Keep to routines such as mealtimes and bedtime rituals.
  6. Make a play date.Facilitate grandparent-grandchild interactions.
  7. Don't get caught in the middle.Often, parents are in no-man's-land trying to please the older and younger generations. You can't be expected to take care of everyone if you are running on empty.
  8. Be realistic. Only so much furniture can fit in a house. People can only be expected to change so much over a lifetime. Teens are going to want to hang out with their grandparents only so much. Elders will be willing to handle only a certain volume level on the stereo. There are only 24 hours in a day. And you can be in only one place at a time, no matter how much everyone needs you.
  9. Make memories.Capitalize on the opportunities you have with multiple generations in the household. Have fun and treasure the time.

Are you thinking about making the switch to multi-generational housing? Do you have a house to sell with multi-generational capabilities? Contact us for expert advice!


Written by: Dan Larson

Edited by: Emily McGowan

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