Time equals money, especially when it comes to real estate. In April, I had the pleasure of listing an exquisite condo in Rosehedge Manor near the heart of La Mesa Village. A two bedroom, two bathroom, top-floor unit with an extensive patio and views, I knew this property would be a hit, but I didn’t know just how much. We had multiple showings and were able to sell the unit $11,000 over proposed asking price – weeks before the “for sale” sign even went up.

Why was THIS condo so popular?

Now, you might be wondering ‘why was this condo so popular’ and ‘how did potential buyers know about the property even before it hit the market’?

Well, when it comes to selling real estate, time is money, and money equals the sales price. When I first meet with the seller, I can’t stress enough the importance of a strategic sales price.

Why is the Price Important?

Not only will this price increase demand, but it will help get the property sold quicker and sometimes over asking. Of course, it helps to have a home or condo that is in great condition and in a good area, but when it comes down to it, usually the price is the number one factor for buying a home, so it must be set right.

Once the sale price is set, I get to work promoting the listing through various channels.

Beyond the Sales Price

No matter the property, I always reach out to my extensive database letting them know about upcoming listing – you never know who might be looking, or know someone who is.

Getting Social

I also work with my brokerage, Dwell Well Realty, to start running “Coming Soon” Facebook ads. The ad for this particular property used a single image, a short description, and my contact information. Doing this helped get the listing in front of thousands of targeted people at an attractive cost.

In the end, being able to find a buyer over asking in such a short amount of time obviously made my client happy, and of course, I was also ecstatic to find the right people to carry on the legacy of this unit.


Time & Sale Price Correlation

To any seller, I cannot stress enough the power of the correlation between time and the sales price. These two go hand in hand with each sale, no matter the type of property. Luckily, it is a seller’s market right now, so if you are interested in seeing how much your home is worth, or are ready to take advantage of this market, please feel free to reach out to me. There is never any obligation, I just want to help you get informed and hopefully help you make the perfect choice for you.

Dan Larson l Master Craftsman Realtor®
T: 619.865.1817 l E:
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Dan Larson brings decades of sales and marketing experience to Dwell Well Realty. He cut his teeth in this competitive field at the tender age of 9. Dan’s school was raising funds and dispatched an army of 3rd graders with flower seeds and talking points on the benefits of curb appeal. Dan’s steely determination and raw talent landed his first achievement award “Top Seed Seller” – the future looked bright! As an adult, Dan has been associated with many of San Diego’s most respected companies: SeaWorld, PSA, USAirways, Loews Coronado Bay Resort and The Rancho Bernardo Inn. During the airline years, Dan was hand-selected for European deployment to select and train staff; launching new international service. The luxury hotel experience required business to business sales, negotiating complex, 7 figure purchase contracts and conducting presentations in front of senior management. A decade ago, Dan stepped into real estate sales. His abilities and achievements in each position are documented with advancement from Account Executive – National Sales Manager – Associate Director of Sales and Senior Vice President of Sales. Dan’s clients complement his communication skills, effective negotiating, and powerful marketing campaigns. Dan invests himself heavily in the success of his clients by bringing in the finest residential photographers, purchasing full color advertising and never cutting corners when it comes to exposing a listing to the largest audience. This commitment to excellence has seen Dan selling from Palm Springs to Carlsbad, Fallbrook to Point Loma and a strong focus in Downtown and Metro San Diego’s historic neighborhoods.

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