How to Create Buzz Around a New Property | By Dan Larson

How to Create Buzz Around a New Property

Exposure and visibility are fundamental to a successful real estate listing and sale to create buzz. Placing a new listing in front of the largest audience doesn’t happen without hard work and a financial commitment.

Getting 7383 Rowena Ready

Last week I listed 7383 Rowena Street in San Diego.  The home had undergone an extensive renovation and was vacant, ready to market.  I had the home professionally staged then scheduled a residential photographer.  In addition to interior and exterior photos, we sent up a drone for aerial shots.

Hiring a Graphic Designer

Next, the 3 best images were selected and sent to a graphic designer to produce a direct-mail announcement and open house invitation. An additional image goes to the Union-Tribune for an open house ad to further create buzz.

Neighbors can be the best salespeople.  Full-color invitations are delivered to the homes of the adjacent neighbors. 

Create Buzz


Utilizing Social Media

Social media is also utilized to market the new listing to create buzz. To do so, I purchased additional boost to expand the reach beyond my immediate sphere of influence.  That “boost” placed my ad in front of 1,600 Facebook and Instagram users.

The First Open House

The first open house is the most important. It also requires signs, signs and more signs. Blanket the neighborhood with open house signs. Help the signs stand out by adding flags and balloons.

Last but not least… be sure to arrive early. Turn on the A/C and light a scented candle.

The result of this advance preparation produced an open house with approximately 60 guests.  Most important, the seller is reviewing multiple offers this week.

Create Buzz

My Key Takeaway 

When interviewing a Realtor, ask for a written marketing plan.  Make sure your agent is committing their efforts and their own funds toward a mutually beneficial outcome.

To get in touch with me, send me an email at or call me at 619.865-1817.

Written by

Dan Larson brings decades of sales and marketing experience to Dwell Well Realty. He cut his teeth in this competitive field at the tender age of 9. Dan’s school was raising funds and dispatched an army of 3rd graders with flower seeds and talking points on the benefits of curb appeal. Dan’s steely determination and raw talent landed his first achievement award “Top Seed Seller” – the future looked bright! As an adult, Dan has been associated with many of San Diego’s most respected companies: SeaWorld, PSA, USAirways, Loews Coronado Bay Resort and The Rancho Bernardo Inn. During the airline years, Dan was hand-selected for European deployment to select and train staff; launching new international service. The luxury hotel experience required business to business sales, negotiating complex, 7 figure purchase contracts and conducting presentations in front of senior management. A decade ago, Dan stepped into real estate sales. His abilities and achievements in each position are documented with advancement from Account Executive – National Sales Manager – Associate Director of Sales and Senior Vice President of Sales. Dan’s clients complement his communication skills, effective negotiating, and powerful marketing campaigns. Dan invests himself heavily in the success of his clients by bringing in the finest residential photographers, purchasing full color advertising and never cutting corners when it comes to exposing a listing to the largest audience. This commitment to excellence has seen Dan selling from Palm Springs to Carlsbad, Fallbrook to Point Loma and a strong focus in Downtown and Metro San Diego’s historic neighborhoods.

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